Guess What They Said - Powered by AskingCanadians™

About Us

What is Guess What They Said?

"Guess What They Said" is an AskingCanadians™ initiative for the market research community. Each month we pose an interesting question to a target group in our AskingCanadians™ panel. “Guess What They Said” allows you to try and guess what the results were, and then see the actual results and how you scored against other Market Research professionals who tried to guess.


AskingCanadians™ and its French counterpart Qu'en pensez-vousMC are comprised of over 120,000 (and growing) demographically representative and profiled Canadians from all walks of life who love to participate in online surveys that really do influence today's leading brands. AskingCanadians™ and Qu'en pensez-vousMC have been built through our partnership with Hbc, recruiting from over 8.5 million Hbc reward members. Panel members have been self-profiled by over 160 variables and also receive a quarterly profiling survey to keep their profiles current. Every panellist has also been profiled against Delvinia’s Insight Engine, a database of behaviours of all Canadian households with over 2000 additional profiling variables. In addition to sharing opinions, every time one of our panel members participates in an online survey they will automatically earn Hbc Rewards bonus points. The more often that they complete surveys, the more bonus points they earn. The result is an average survey response rate that eclipses the industry with over 50%.

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Delvinia Data Collection

Delvinia Data Collection – a full service, online data collection firm servicing the needs of the Market Research community – delivers high quality information in a timely, service-focused fashion. We offer a complete sample solution for conducting consumer surveys.

Delvinia Data Collection provides expertise in a wide variety of online data collection initiatives ranging from straight forward online surveys to complex data collection methodologies. Our set of online tools has been designed specifically to test new creative concepts and customer preferences, providing our clients with valuable data that will enable their clients to understand the wants and needs of their customers and predict future behavior.

Delvinia Data Collection owns and manages proprietary consumer research panels under the brands AskingCanadians™ and Qu'en pensez-vous™, providing a complete sample solution for conducting consumer surveys. In addition we conduct studies in the United States and internationally in over 35 languages. By utilizing our web panels we are able to recruit a client-specific sample within 24 hours.

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Click here to start using our panel


To celebrate a successful launch of our new omnibus AskingCanadians™ Pulse, for every 3 questions purchased on a single wave, you get a closed end question absolutely free!
*certain conditions apply.
Contact Chris for more info

Look what our clients have to say about us:
"Service levels and responsiveness are very good. These are people that you can build a solid business relationship with."